“湘”約中部農博，省政府召開專題調度會

編輯： 劉德勝      時間：2020-08-28    瀏覽：12908

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8月(yue)25日上午(wu)，第二十二屆(jie)中(zhong)國(guo)中(zhong)部（湖(hu)(hu)南）農業博(bo)覽會(hui)（以下簡稱中(zhong)部農博(bo)會(hui)）專題調度會(hui)在湖(hu)(hu)南省政(zheng)府機關(guan)院二辦北棟四(si)樓六會(hui)議(yi)室召開。

湖南省(sheng)人民政府副省(sheng)長隋忠誠主持會(hui)議，他表示(shi)，中(zhong)(zhong)部(bu)(bu)農博(bo)(bo)會(hui)要積極(ji)搭建消費扶(fu)貧平臺，助力我(wo)省(sheng)全面實現建成小康社會(hui)，全面打贏脫貧攻(gong)堅(jian)收官(guan)之戰。隋忠誠要求，各(ge)方要珍(zhen)惜中(zhong)(zhong)部(bu)(bu)農博(bo)(bo)會(hui)的(de)品牌和平臺，將政府主導+市場運(yun)作相結合(he)、線(xian)上線(xian)下相結合(he)，突出中(zhong)(zhong)部(bu)(bu)農博(bo)(bo)會(hui)展示(shi)展銷、引領示(shi)范(fan)的(de)作用。

湖(hu)南省人(ren)民政(zheng)府副(fu)(fu)(fu)秘(mi)書長(chang)(chang)(chang)(chang)歐(ou)陽煌(huang)，湖(hu)南省農業農村(cun)廳(ting)廳(ting)長(chang)(chang)(chang)(chang)袁延文、副(fu)(fu)(fu)廳(ting)長(chang)(chang)(chang)(chang)龍志(zhi)剛，湖(hu)南省扶貧(pin)開發辦(ban)公室副(fu)(fu)(fu)主任賀麗(li)君(jun)，長(chang)(chang)(chang)(chang)沙市(shi)人(ren)民政(zheng)府副(fu)(fu)(fu)秘(mi)書長(chang)(chang)(chang)(chang)盧興映，長(chang)(chang)(chang)(chang)沙市(shi)農業農村(cun)局局長(chang)(chang)(chang)(chang)鄒春林，雨花區人(ren)民政(zheng)府副(fu)(fu)(fu)區長(chang)(chang)(chang)(chang)陳懷宇等相關職能部門負責(ze)同志(zhi)出席(xi)會(hui)議。會(hui)上(shang)，湖(hu)南省農業農村(cun)廳(ting)廳(ting)長(chang)(chang)(chang)(chang)袁延文匯報(bao)前(qian)期籌(chou)備工作(zuo)(zuo)情況，湖(hu)南紅(hong)星國際(ji)展覽有限公司（以下簡(jian)稱紅(hong)星會(hui)展）作(zuo)(zuo)為執行承辦(ban)單位，紅(hong)星實業集團(tuan)副(fu)(fu)(fu)總經理、紅(hong)星會(hui)展總經理羅發明補充(chong)匯報(bao)了前(qian)期籌(chou)備情況。

紅星會展副總經(jing)理羅旭、展覽部等部門負責(ze)人列席議。

特(te)色亮點一：全(quan)面展示中(zhong)部農業產業成果

本次會議確(que)(que)定了中(zhong)(zhong)部(bu)農(nong)(nong)(nong)(nong)博會的(de)舉辦時(shi)(shi)間為(wei)10月30日—11月3日，同時(shi)(shi)也明(ming)確(que)(que)了大(da)會規模(mo)和(he)重點產業(ye)要(yao)求(qiu)：本屆中(zhong)(zhong)部(bu)農(nong)(nong)(nong)(nong)博會將分為(wei)8個展(zhan)(zhan)館，展(zhan)(zhan)覽(lan)面(mian)積11萬平方米，全面(mian)展(zhan)(zhan)示農(nong)(nong)(nong)(nong)林產品成果(guo)(guo)、新農(nong)(nong)(nong)(nong)村(cun)建(jian)設成果(guo)(guo)、農(nong)(nong)(nong)(nong)業(ye)科技(ji)成果(guo)(guo)、農(nong)(nong)(nong)(nong)業(ye)裝備(bei)成果(guo)(guo)、農(nong)(nong)(nong)(nong)業(ye)配套服務成果(guo)(guo)，通過線上線下(xia)完整融(rong)合(he)模(mo)式，著力構建(jian)“政策解讀、引領展(zhan)(zhan)示、信息發布、產銷對接、產業(ye)融(rong)合(he)、品牌孵化、對外合(he)作”七大(da)平臺(tai)，打造“特色鮮明(ming)、影響(xiang)深(shen)遠、全國一(yi)流、國際(ji)知名”的(de)永不落幕(mu)的(de)大(da)型農(nong)(nong)(nong)(nong)業(ye)盛會，助推農(nong)(nong)(nong)(nong)業(ye)產業(ye)優化升級和(he)鄉村(cun)振(zhen)興(xing)戰略(lve)深(shen)入(ru)實施。

特色(se)亮點二：精準(zhun)對接專業(ye)采購商(shang)

與往屆不同的是，今(jin)年中部農(nong)(nong)博(bo)會為充分發揮農(nong)(nong)博(bo)會產銷對接平臺作(zuo)用(yong)，實現參展(zhan)企業與采(cai)購商(shang)(shang)供(gong)需精準(zhun)匹配，將著重(zhong)加強專業采(cai)購商(shang)(shang)邀約工作(zuo)，分別從政府采(cai)購單位、中字頭(tou)農(nong)(nong)業行業協(xie)會、粵(yue)港澳(ao)大灣區(qu)及中部六省(sheng)省(sheng)級(ji)行業協(xie)會、全國各省(sheng)龍頭(tou)批發市場、中部六省(sheng)品(pin)牌連(lian)鎖超市、知名(ming)電商(shang)(shang)平臺六個板塊精準(zhun)對接。中部農(nong)(nong)博(bo)會還(huan)將通過籌劃舉辦系(xi)列特色農(nong)(nong)產品(pin)專場產銷對接活動，提升現場成(cheng)交(jiao)量，帶動農(nong)(nong)產品(pin)宣傳和(he)交(jiao)易。

特色亮點三：線上博覽會創造新機遇

本屆(jie)農(nong)博(bo)(bo)(bo)會(hui)還將根(gen)據自(zi)身特色和實際情況，打造(zao)一個集宣傳(chuan)、展(zhan)示(shi)、會(hui)展(zhan)業(ye)務(wu)等功(gong)能(neng)于一體(ti)(ti)(ti)的線(xian)上(shang)(shang)博(bo)(bo)(bo)覽(lan)(lan)會(hui)。通過2D及(ji)3D網(wang)(wang)上(shang)(shang)展(zhan)廳(ting)的設計(ji)與(yu)建設，實現(xian)參(can)展(zhan)企(qi)業(ye)信息(xi)、采購(gou)商信息(xi)、展(zhan)品信息(xi)等的匯總(zong)，形(xing)成本屆(jie)中(zhong)部(bu)(bu)農(nong)博(bo)(bo)(bo)會(hui)的“項(xiang)目庫系(xi)統”，為參(can)展(zhan)商與(yu)采購(gou)商之間(jian)創造(zao)更多的合作機遇(yu)，同時在(zai)現(xian)場(chang)設立(li)線(xian)上(shang)(shang)農(nong)博(bo)(bo)(bo)體(ti)(ti)(ti)驗(yan)區，為參(can)展(zhan)參(can)會(hui)企(qi)業(ye)打造(zao)全新體(ti)(ti)(ti)驗(yan)。線(xian)上(shang)(shang)博(bo)(bo)(bo)覽(lan)(lan)會(hui)還將結(jie)(jie)合中(zhong)部(bu)(bu)農(nong)博(bo)(bo)(bo)會(hui)自(zi)有(you)電商平(ping)臺“農(nong)博(bo)(bo)(bo)優品”的功(gong)能(neng)基礎，整合相(xiang)關(guan)信息(xi)平(ping)臺的資(zi)源，形(xing)成優勢互補，擴大優質農(nong)產品的銷售渠(qu)道，提升(sheng)品牌(pai)知名(ming)度(du)；聯(lian)合紅(hong)網(wang)(wang)、湘(xiang)農(nong)薈等專業(ye)平(ping)臺和運營(ying)主體(ti)(ti)(ti)，結(jie)(jie)合抖(dou)音短視(shi)頻(pin)制作全面展(zhan)示(shi)中(zhong)部(bu)(bu)農(nong)博(bo)(bo)(bo)會(hui)亮點；與(yu)湖南衛(wei)視(shi)、芒果TV等主流媒體(ti)(ti)(ti)強(qiang)強(qiang)聯(lian)合，開展(zhan)現(xian)場(chang)直播帶貨活動，促進農(nong)業(ye)品牌(pai)產品宣傳(chuan)推廣(guang)。

本屆中(zhong)(zhong)(zhong)部農(nong)(nong)(nong)博會(hui)(hui)(hui)將(jiang)重點突出省級區(qu)域(yu)(yu)公用品牌(pai)的(de)宣(xuan)傳推(tui)(tui)廣，舉(ju)(ju)辦農(nong)(nong)(nong)業品牌(pai)大會(hui)(hui)(hui)暨省級區(qu)域(yu)(yu)公用品牌(pai)推(tui)(tui)介(jie)會(hui)(hui)(hui)，以中(zhong)(zhong)(zhong)部農(nong)(nong)(nong)博會(hui)(hui)(hui)為紐帶(dai)，對中(zhong)(zhong)(zhong)部其(qi)他五(wu)省、省內市州區(qu)域(yu)(yu)公用品牌(pai)進行集(ji)中(zhong)(zhong)(zhong)推(tui)(tui)介(jie)。同時聚焦消(xiao)費(fei)扶(fu)貧(pin)(pin)，舉(ju)(ju)辦消(xiao)費(fei)扶(fu)貧(pin)(pin)成果大會(hui)(hui)(hui)暨簽(qian)約儀式，總結、推(tui)(tui)介(jie)湖南消(xiao)費(fei)扶(fu)貧(pin)(pin)模(mo)式，促(cu)進貧(pin)(pin)困地區(qu)農(nong)(nong)(nong)產(chan)(chan)品宣(xuan)傳和銷售(shou)。中(zhong)(zhong)(zhong)部農(nong)(nong)(nong)博會(hui)(hui)(hui)同期還將(jiang)舉(ju)(ju)辦中(zhong)(zhong)(zhong)國辣椒產(chan)(chan)業論壇、中(zhong)(zhong)(zhong)國茶產(chan)(chan)業聯(lian)盟高峰論壇等豐富多彩的(de)活動(dong)。

截至目(mu)前，中部農博會組委會已確(que)認(ren)接受中部其他五省，以及(ji)(ji)貴州、寧夏、青海、廣(guang)東、黑龍(long)江、四川、云(yun)南、廣(guang)西、西藏山南市(shi)、新疆吐魯番市(shi)等省外(wai)各市(shi)（區）展(zhan)團(tuan)參(can)展(zhan)。省內各市(shi)州及(ji)(ji)龍(long)頭企(qi)業(ye)、區域公(gong)用品(pin)牌(pai)等重(zhong)點企(qi)業(ye)均踴躍參(can)展(zhan)。

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