長期(qi)以(yi)(yi)來(lai)，全國性、區域性線(xian)(xian)(xian)下展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)會(hui)(hui)作為行(xing)業(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)晴雨表及促進區域經濟的(de)(de)催化(hua)(hua)劑，一(yi)直保持穩定的(de)(de)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)態勢(shi)。受新(xin)冠肺炎疫(yi)情(qing)(qing)的(de)(de)嚴(yan)重沖擊，直接倒逼傳統(tong)(tong)會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)創新(xin)驅動，加快傳統(tong)(tong)會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)業(ye)(ye)轉型升級，傳統(tong)(tong)的(de)(de)線(xian)(xian)(xian)下展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)和(he)線(xian)(xian)(xian)上展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)(lan)的(de)(de)融合變得越發(fa)(fa)迫切，越來(lai)越得到(dao)行(xing)業(ye)(ye)及企(qi)業(ye)(ye)的(de)(de)重視。線(xian)(xian)(xian)上會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)是線(xian)(xian)(xian)下會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)在網(wang)絡上的(de)(de)延伸、發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，“線(xian)(xian)(xian)上+線(xian)(xian)(xian)下”深度協(xie)同，克服了疫(yi)情(qing)(qing)期(qi)間線(xian)(xian)(xian)下會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)困難，促進了會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)業(ye)(ye)的(de)(de)健康發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。紅星會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)盡管歷經兩(liang)年疫(yi)情(qing)(qing)的(de)(de)嚴(yan)重影響，始終注(zhu)重企(qi)業(ye)(ye)核(he)心競爭力，一(yi)方(fang)(fang)面(mian)推動圍繞產業(ye)(ye)會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)和(he)會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)產業(ye)(ye)高質量發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)主線(xian)(xian)(xian)，深耕主業(ye)(ye)；另(ling)一(yi)方(fang)(fang)面(mian)積極探索、推進線(xian)(xian)(xian)上、線(xian)(xian)(xian)下會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)信息化(hua)(hua)、科技化(hua)(hua)的(de)(de)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，建立(li)紅星會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)云平臺，完(wan)善數(shu)據沉(chen)淀、強化(hua)(hua)統(tong)(tong)計(ji)分(fen)析功能(neng)、形成以(yi)(yi)數(shu)據分(fen)析為展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)會(hui)(hui)賦能(neng)，通過虛擬(ni)技術與現實需求的(de)(de)充分(fen)融合，下面(mian)從三個方(fang)(fang)面(mian)淺談(tan)會(hui)(hui)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)數(shu)字化(hua)(hua)未來(lai)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)趨(qu)勢(shi)。
1、把(ba)握趨勢，推進線(xian)(xian)上線(xian)(xian)下融合、相互協同促進的(de)新(xin)模(mo)式。要盡(jin)快明晰戰略目標、發(fa)(fa)展路(lu)徑(jing)、效能(neng)定位(wei)，加大線(xian)(xian)上資源(yuan)布(bu)局(ju)、提高運營能(neng)力。實(shi)施內容創新(xin)、流程(cheng)創新(xin)，制定一(yi)站式展會需求(qiu)解決方案，形成全(quan)方位(wei)、立體化和永不落幕(mu)的(de)線(xian)(xian)上展會模(mo)式。借助移(yi)動互聯網、數字(zi)化技術(shu)，深化循(xun)環路(lu)徑(jing)，有(you)效帶動傳統產業擁抱線(xian)(xian)上發(fa)(fa)展。
2、優化資源(yuan)，提(ti)升(sheng)能力(li)開展深(shen)度(du)互動(dong)。深(shen)入洞察展會(hui)發展規律(lv)、需求趨勢，抓住展會(hui)方式轉(zhuan)變(bian)帶(dai)來的(de)信(xin)息(xi)化需求，做到線(xian)上線(xian)下展會(hui)資源(yuan)的(de)同步(bu)部署與推進。充分認識(shi)線(xian)上布局的(de)緊迫性，開展行之有效的(de)線(xian)上營銷推廣和(he)(he)觀眾引流，深(shen)入挖掘線(xian)上海量數據、持(chi)續性推進觀眾合理化建(jian)議(yi)與產品(pin)改進。向所有展商和(he)(he)觀眾開放線(xian)上產品(pin)展覽、供需對(dui)接、在線(xian)留(liu)言、社交溝通等多種功能。實現電腦端、手機網(wang)頁端以及APP端無障礙(ai)觀看，深(shen)度(du)開展深(shen)度(du)互動(dong)，暢通交易(yi)行為。
3、多方協(xie)同，構(gou)筑(zhu)會(hui)展(zhan)云平臺。加快做好相(xiang)應的(de)新技(ji)術手段基礎建(jian)(jian)設投(tou)入，加快構(gou)筑(zhu)線(xian)上(shang)展(zhan)會(hui)平臺建(jian)(jian)設。利用云計算、大數據、移動(dong)互(hu)聯(lian)網技(ji)術、視頻直播(bo)、VR全(quan)景、智能互(hu)動(dong)、物聯(lian)數據對接等新技(ji)術，盡(jin)快構(gou)建(jian)(jian)數字化(hua)(hua)的(de)展(zhan)示空間。實(shi)(shi)施(shi)(shi)專(zhuan)項(xiang)支(zhi)持，減少參(can)(can)展(zhan)企業(ye)(ye)參(can)(can)展(zhan)成本，幫助參(can)(can)展(zhan)企業(ye)(ye)進行(xing)線(xian)上(shang)展(zhan)會(hui)技(ji)能培訓(xun)，提高專(zhuan)項(xiang)業(ye)(ye)務素質(zhi)。鼓勵有實(shi)(shi)力的(de)企業(ye)(ye)，深化(hua)(hua)線(xian)上(shang)資(zi)源(yuan)投(tou)入，實(shi)(shi)施(shi)(shi)靶向化(hua)(hua)日(ri)常資(zi)源(yuan)對接和轉化(hua)(hua)，積極構(gou)筑(zhu)線(xian)上(shang)展(zhan)示和線(xian)上(shang)展(zhan)館協(xie)同的(de)專(zhuan)項(xiang)宣傳、重(zhong)點推介和長期推廣(guang)的(de)業(ye)(ye)態化(hua)(hua)體(ti)系支(zhi)撐。
供搞(gao)｜丁貴平
核搞｜辦公室
聲明(ming)：該(gai)文章為原創，轉載請注明(ming)來源(yuan)地址(zhi)。
